IMAS
At Highway-61, we take immense pride in partnering with organizations that are committed to excellence and the pursuit of mastery in their fields. IMAS, the International Massage Academy of Switzerland, is a shining example of such dedication. IMAS is an esteemed institution, singularly focused on raising the standards of massage therapy education and training on a global scale. Their mission? To equip massage therapists worldwide with the knowledge and skills they need to provide personalized, world-class services to their clients.
Solutions:
Marketing development
Content Marketing + Keywords
Video Promotion
Visuals for Ads
Google Ads
Consultancy
Challenge
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IMAS approached Highway-61 with a clear objective: to expand their reach, enhance their brand presence, and connect with a broader audience of aspiring and practicing massage therapists. Our mission was to create a comprehensive marketing plan that would encompass every facet of their marketing strategy.
Our Approach
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Market Research & Audience Analysis: The foundation of any successful marketing strategy is a deep understanding of the target audience. Highway-61 conducted extensive market research and audience analysis to identify key demographics, preferences, and pain points within the massage therapy education sector.
Content Marketing
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Content is king, and we knew it. We developed a content strategy that included keyword research and optimization to ensure IMAS's online presence would attract the right audience. Our team crafted compelling, informative, and engaging content to showcase IMAS's expertise.
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Video Promotion and Visuals for Ads
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In the digital age, video content reigns supreme. We created captivating videos to showcase IMAS's courses, instructors, and success stories, not only educating but also emotionally connecting with potential students. Complementing this, we recognized the importance of eye-catching visuals for grabbing attention in the crowded online space. Our team designed visually appealing advertisements that not only captured IMAS's commitment to quality and professionalism but also ensured they stood out in a highly competitive market.
Google Ads Mastery
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Our team managed, ran, and meticulously monitored Google Ads campaigns. We employed data-driven strategies to optimize ad spend and maximize conversions, ensuring that IMAS received the best ROI possible.
Branding and Marketing Consultation
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We provided ongoing consultation to IMAS, helping them refine their brand identity and align their marketing efforts with their long-term goals.
