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Your brand is the single most important investment you can make in your business”
Businesses, get ready to rock: Why digital marketing is focusing on AI and Metaverse
The COVID-19 pandemic has accelerated the shift towards digital marketing, and businesses need to understand the significance of reaching...
Jan 21, 20232 min read
It's 2023 and digital marketers, get prepared for a new era.
In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided...
Jan 5, 20231 min read
The Importance of SEO for Your Marketing Strategy
Improves customer acquisition via organic search Natural search accounts for 53.3% of all internet traffic, and 60% of marketers report...
Nov 17, 20224 min read
The Importance of Email Marketing
Email marketing allows marketers to reach out to their customers and prospects with personalized, one-to-one communications. It is a more...
Nov 2, 20224 min read
Brand Strategy — what is this? (and is it even important?) Part 2 (1-2)
“I buy this particular cheese because I like it. I like its taste, that’s why I buy it! Ok, the cover is also somewhat attractive, and...
Oct 20, 20222 min read
Brand Strategy VS Marketing Strategy — is there even a difference? Part 1 (1-2)
Does it feel that brand and marketing strategies are the same things? Let's try to understand the difference between these two terms. The...
Oct 5, 20222 min read
What is Social Media Marketing and why do you need it
SMM (Social Media Marketing Agencies) is the use of social media thanks to which the communication with the target audience is becoming...
Sep 26, 20221 min read
Highway-61.ch is a Product Branding Innovator on Clutch
When it comes to marketing and branding, there is no quick fix or easy solution but there is a fast track that you can take — and that’s...
Sep 16, 20222 min read
What are NFTs and where to buy them:
#NFTs, #non-fungible tokens, are data units or unique codes, that enable a safe record of ownership on a blockchain architecture....
Sep 16, 20221 min read
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